Enterprise Messaging with Short Messaging Service (SMS) 

Enterprise Messaging with Short Messaging Service (SMS)

Value-Added Services for Enterprise Messaging via SMS

The short message service, or SMS, is a widely used wireless technology that allows mobile subscribers to send alphanumeric messages to external systems including voicemail, paging, and email. It is a mobile value added service for enterprise messaging.

The text is made up of either alphanumeric characters or numerals. A component of the GSM Phase 1 standard, SMS was developed. When using Latin alphabets, a short text message can have up to 160 characters in length; when using non-Latin alphabets, like Arabic or Chinese, it can have up to 70 characters.

There are two fundamental point-to-point services in SMS:Short message with mobile termination (MT)Short message with a mobile origin (MO)



Text Messages Mobile-Terminated (TMS)

The SMSC transports messages (MT) to the device. Other mobile subscribers can submit messages to the SMSC via MO-SM, voice mail systems, paging networks, or operators, among other sources.

SMS MT Services enable the implementation of a range of applications, including:Information Services (such as delivery confirmation, loyalty card holders, etc.)Real-time alerts and notifications (sports results, travel, banking, and financial and stock alerts)Direct Marketing offerings: (m-coupons, events and shows, new product announcements, promotions)Downloads of logos and ringtonesTest, real-time games



Text Messages: Mobile-First (SMS MO)

Delivered from a MO-capable device to the SMSC, SMS MO can be sent to other mobile users or subscribers on fixed networks such paging networks or Internet protocol (IP) networks (which include private email networks and the Internet).

Applications are usually deployed using SMS MO Services to collect data from mobile users and send it to an external short messaging entity, usually a computer with an internet connection. Sending an SMS from their mobile phones to a service number connected to the content provider's service is how they make such requests for information.

Examples of typical SMS MO services are programs for quizzes, voting, and dedicated requests. A client can register his information request, for example. You can confirm your attendance at an event by texting "Yes" to a cell number or by texting "Product ABC" to +44 7979458584.

Why do businesses require mobile data services based on SMS?

Not every business, or even every department within one, needs SMS-based mobile data services. Like any new IT/communications program or service, there needs to be a substantial economic return to offset the implementation's cost and effort. A corporation should experience a favorable return on investment two to three years after implementing mobile data services, according to many research organizations.

Nonetheless, there are a few strong arguments in favor of businesses utilizing SMS-based mobile data services. These wireless initiatives help many businesses improve customer service, efficiency, cut costs, or just maintain the functionality they need to be competitive. One notable instance is the financial sector, where cellular services have helped the company stay competitive in the consumer market. Numerous reputable banks, stock brokers, and mutual fund companies have already implemented this service, which involves sending out pre-established alerts or notifications to their clients based on "business rules." The SMS-enabled business processes are what lead to these alerts or notifications. A service like this removes the need for traditional phone connections, which lowers the costs associated with direct and indirect communication (people's time spent on voice conversations) as well as the complexity of corporate processes.

Recent years have seen the emergence of creative and affordable business models for SMS-based mobile data services, which exempt businesses from having to own the wireless infrastructure needed to provide the service. Rather, they reap all the rewards through the wildly popular "pay-as-you-go" model. By doing this, the new initiative's total cost of ownership is decreased.

A small number of Mobile Value Added Service Providers (MVASP) have surfaced in the last several years, offering superior quality services in comparison to operators who do not concentrate on enterprise wireless messaging because to the market's suboptimal size in their eyes. This service offering is unique in that it involves experience in both the IT industry and the telecoms verticals to provide high-quality, end-to-end services. Such SMS-based wireless initiatives are already helping many businesses worldwide cut costs and improve operational effectiveness.

Businesses need to ask themselves a number of questions in order to consider and determine whether SMS-based mobile data services will yield a measurable financial advantage. The first stage in determining the value that SMS-based mobile data services offer is this kind of strategic planning, which is required to steer clear of projects that offer "neat" capability without offering a significant and timely return. The following are some questions to consider while assessing your need for mobile data services:Which business procedures allow an individual to take desired action if they become aware of pertinent information while it's happening?Is a sizable portion of an organization's labor force or work done remotely from a fixed location of business?Is my company prepared for this kind of endeavor?Is there any way that this kind of project could lower my overall communications costs?Is it easy for remote users to obtain relevant data from internal systems?What are my rivals doing with regard to applications for wireless technology?Will my customer service improve if I use SMS-based mobile data services?



The goals of mobile data services are to cut expenses and improve operational effectiveness. One must take into account cost savings from higher productivity, customer happiness, efficiency, and other similar indicators when calculating the true return on a wireless effort. Although many of the measures are approximations and many of the advantages are extremely minor, this is significantly more complex than discounting income production. Nevertheless, this calculation provides the most accurate measure of success.

Numerous businesses, such as ValueFirst Messaging Pvt. Ltd., offer mobile data services. Leading enterprise messaging services provider in India, www.vfirst.com, offers SMS services via GSM, CDMA, and GPR in addition to SMS sending software and applications.

The success of a wireless endeavor can be ascertained using a variety of indicators. Make sure the metrics are closely related to the kind of solution by paying close attention to this. Consider how much time is wasted on a sales call while SMS-based mobile data services are being deployed for maintenance. Check to see if there has been a decrease in the billing cycle if the system includes billing. Other criteria that could be used to assess a wireless implementation's success include:a rise in sales per workershorter duration for each maintenance callHigher standards of customer serviceshorter reaction timesLower expenses for communication

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