Key Expressions for Promotion
Key Expressions for Promotion
The immortal words of Rudyard Kipling, "Words are the most powerful drug used by mankind," cannot be ignored.
The most powerful word is, without a doubt, YOU. Instead of using "I," try saying "you" more frequently in your sales discussions. I know I've said it before, but the key is to put yourself in the client's shoes, but I'm sure you already know that.
To help you dominate your prospect's mind, I'd want to go over certain words you can utilize in your speeches.
Let's pretend you've built rapport with a potential client and have learned about a problem they're facing that your solution could solve.
Now is the time to focus on managing the customer's internal representations in order to close the transaction. The linguistic pattern I'm about to reveal will direct your client's attention exactly where you want it to go and almost coerce them into believing your claims. Just for a second, think about how helpful it would be if something were easy for you to do.
Here are the key words:
Without a doubt
Without difficulty
No cap
Aware
Get it done
Working knowledge
Just before
While the
Following that,
In addition to
Expand
After that,
And
As
Root Reasons
Because
Right now
Stop
I know what you're thinking: what makes these words unique?
Well, if you follow the rule below, they become much more strong.
Principle: Adjectives must come before nouns and adverbs must come before verbs.
(Actually, the words I've provided are just examples of the kinds of words you can use; I've condensed them to help you concentrate on the task at hand, which is to learn how to use these words in your sales language. Once you've mastered that, you'll discover that other words that are similar to them fall into place naturally.)
Allow me to jump right into a few instances where these words have been used effectively.
Tell me something I've never said before.
Would you be able to switch to us from your present provider?
Well, it's only an inquiry, and the prospect has the option to answer "No!" Not me.
Is it possible to discuss
Is there anything we can do to convince you to switch from your current provider to us?
By doing so, you draw your client's attention to the idea you want them to consider (in this case, how they might start utilizing your service or product), but you also give them the option to decline, if they are unsure of how.
How about the following sentence?
Would switching to us be easy for you compared to your present supplier?
Where is your client's attention now?
Focusing on how simple the transition might be rather than on whether or not they were capable of making the move. "It would not be very easy" is still an acceptable response, but they should be aware that the term "easy" is likely to appear again.
Take note that I did not also mention,
How easy would it be for you to switch from your current provider to us?
Given that your client would immediately begin to wonder how they could implement the adjustment even before they heard the word "easy" (assuming they heard it at all), it's hard to blame them.
It's not overt, yet it makes a big splash.
Allow me to provide you with other instances of phrases utilizing these terms.
Do you know how much easier it would be to manufacture a consistent product using our upgraded raw material?
"Even if you can only perceive a fraction of the boundless advantages our product offers, there are more than enough reasons to move forward today."
When used in conjunction with one another, these "power words" amp up their impact even further. Your prospect's conscious mind will have a tougher time avoiding the inferences forced by these terms the more often you utilize them in a phrase.
(Maybe this statement is a little exaggerated?) "Once you begin to easily absorb this information, you'll naturally discover the unlimited potential it has for readily making your communication infinitely more effective."
"Have you considered all the ways our product could improve your production process yet?"(The implication being that you will eventually become aware of the various benefits.)
"Once you trail our product in your plant and experience its benefits firsthand, you'll be amazed by how it enhances your end product." (implying that you're going to give it a go and uncover all the ways it can boost your production)
Additional examples are provided here.
"Of course, when you see how our product can help you reach your goals faster and more efficiently, you'll start to fantasize about all the great things that are possible with our assistance" (Whew!).
("After you use our product you'll understand it's many benefits" implies that there are multiple benefits to using the product).
"Let me tell you a few things that might help you decide which of the many benefits that our product offers is the most important in relation to your purchasing decision. Our product offers many benefits, and we expect that you will decide on a benefit that is important to you."
(The implication being that they will utilize the service and find it to be more than a bit better than the competition in many areas.) "During the first few months of experiencing our service you'll likely become more aware of the many ways in which we offer substantially more than our competitors."
How much of what I've said so far have you understood? Can you imagine how much more impactful your conversation will be once you've mastered the usage of these words? It will be more lively and full of life, just like magic. Does it seem like you should work on this?
Which of the numerous advantages of our service are you beginning to appreciate most, given the abundance of them?
What do you think is the most efficient approach for us to take our business partnership to the next level as you increase the variety of products you purchase from us and our collaboration grows beyond its current scope?
The second edition of YourSalesSuccess covers the persuasive power of the word "because," so I won't repeat myself.
Because of this, the word "cause" can serve a similar purpose in numerous contexts. "As" and "And" are also examples of "cause and effect statements," that they are derived from. Let me give you a few instances.
"Because you already don't believe it, just by making that statement makes you understand why." (They'll doubt it every time they make it.)
"The numerous ways in which our product can assist in your process will become apparent as you begin to absorb the information we have supplied."
"Now" and "Stop" are the last two words on our list, and they are actually very effective orders. Saying these words loudly and with a deeper tone will make them more effective. When you say "Stop," it's helpful to really stop talking. As shown below. (The bolded words should be emphasised.)
You might be thinking about how much work it will be to use our product instead. Please, for the sake of your bottom line, take a moment to think about the numerous ways in which our product might improve your production process.
We've gone back and forth on this agreement several times; maybe now is the time to figure out how to make it easy for both of us to close the transaction. Do you agree with me that that is reasonable now?
How exactly do you go about using such impactful language?
Composing sentences with these phrases is a great way to practice.
Practice this way.
Consider an upcoming sales call as a starting point.
The next step is to construct a list of potential remarks to make during that meeting.
(Consider going through the meeting mentally.)
Jot down the points you want to make.
Put the strong words into the new sentences.
In the list up there, you can see that the power words are all in one place. Simplify your sentence structure by replacing non-power terms with power words. Work on one group at a time.
(This could feel awkward at first, but remember how good it felt when you gained a new skill? The pain was totally worth it in the end.)
Rewrite the sentence instead of just adding the words.
Give each category a page of writing.
The next step is to rewrite the phrases so that you can utilize the power words wherever you like. Put a lot of stuff in them!
If you practice this exercise once a day for a month or do it every sales call, you will probably find that you speak the power words more naturally and effortlessly after a while.
You might have been curious about the future of this matter. These words might be really helpful. As you ponder this, you might find yourself genuinely looking forward to what the future brings. You'll start to grasp how these words can be seamlessly integrated into your sales language, enabling you to improve your results and overcome sales limitations you encountered before mastering the art of influencing customers' thoughts through language. Your enthusiasm for honing your power word skills will grow as you start to comprehend how quickly and effortlessly your sales outcomes will increase. I am now...
Have fun perfecting your skills.
Cheers to Your Sales Success!
Get in touch with me through my website's coaching page if you're keen on expanding your sales knowledge.
No way!
title:Key Expressions for Promotion
the writer is Greg Woodley
This sentence is sourced from an online article about business and finance.
The save date was 2007-07-25 at 12:30:06.
subject: money and commerce
article:
In this article, I will go over some of the most effective sales language you can employ.
The immortal words of Rudyard Kipling, "Words are the most powerful drug used by mankind," cannot be ignored.
The most powerful word is, without a doubt, YOU. Instead of using "I," try saying "you" more frequently in your sales discussions. I know I've said it before, but the key is to put yourself in the client's shoes, but I'm sure you already know that.
To help you dominate your prospect's mind, I'd want to go over certain words you can utilize in your speeches.
Let's pretend you've built rapport with a potential client and have learned about a problem they're facing that your solution could solve.
Now is the time to focus on managing the customer's internal representations in order to close the transaction. The linguistic pattern I'm about to reveal will direct your client's attention exactly where you want it to go and almost coerce them into believing your claims. Just for a second, think about how helpful it would be if something were easy for you to do.
Here are the key words:
Without a doubt
Without difficulty
No cap
Aware
Get it done
Working knowledge
Just before
While the
Following that,
In addition to
Expand
After that,
And
As
Root Reasons
Because
Right now
Stop
I know what you're thinking: what makes these words unique?
Well, if you follow the rule below, they become much more strong.
Principle: Adjectives must come before nouns and adverbs must come before verbs.
(Actually, the words I've provided are just examples of the kinds of words you can use; I've condensed them to help you concentrate on the task at hand, which is to learn how to use these words in your sales language. Once you've mastered that, you'll discover that other words that are similar to them fall into place naturally.)
Allow me to jump right into a few instances where these words have been used effectively.
Tell me something I've never said before.
Would you be able to switch to us from your present provider?
Well, it's only an inquiry, and the prospect has the option to answer "No!" Not me.
Is it possible to discuss
Is there anything we can do to convince you to switch from your current provider to us?
By doing so, you draw your client's attention to the idea you want them to consider (in this case, how they might start utilizing your service or product), but you also give them the option to decline, if they are unsure of how.
How about the following sentence?
Would switching to us be easy for you compared to your present supplier?
Where is your client's attention now?
Focusing on how simple the transition might be rather than on whether or not they were capable of making the move. "It would not be very easy" is still an acceptable response, but they should be aware that the term "easy" is likely to appear again.
Take note that I did not also mention,
How easy would it be for you to switch from your current provider to us?
Given that your client would immediately begin to wonder how they could implement the adjustment even before they heard the word "easy" (assuming they heard it at all), it's hard to blame them.
It's not overt, yet it makes a big splash.
Allow me to provide you with other instances of phrases utilizing these terms.
Do you know how much easier it would be to manufacture a consistent product using our upgraded raw material?
"Even if you can only perceive a fraction of the boundless advantages our product offers, there are more than enough reasons to move forward today."
When used in conjunction with one another, these "power words" amp up their impact even further. Your prospect's conscious mind will have a tougher time avoiding the inferences forced by these terms the more often you utilize them in a phrase.
(Maybe this statement is a little exaggerated?) "Once you begin to easily absorb this information, you'll naturally discover the unlimited potential it has for readily making your communication infinitely more effective."
"Have you considered all the ways our product could improve your production process yet?"(The implication being that you will eventually become aware of the various benefits.)
"Once you trail our product in your plant and experience its benefits firsthand, you'll be amazed by how it enhances your end product." (implying that you're going to give it a go and uncover all the ways it can boost your production)
Additional examples are provided here.
"Of course, when you see how our product can help you reach your goals faster and more efficiently, you'll start to fantasize about all the great things that are possible with our assistance" (Whew!).
("After you use our product you'll understand it's many benefits" implies that there are multiple benefits to using the product).
"Let me tell you a few things that might help you decide which of the many benefits that our product offers is the most important in relation to your purchasing decision. Our product offers many benefits, and we expect that you will decide on a benefit that is important to you."
(The implication being that they will utilize the service and find it to be more than a bit better than the competition in many areas.) "During the first few months of experiencing our service you'll likely become more aware of the many ways in which we offer substantially more than our competitors."
How much of what I've said so far have you understood? Can you imagine how much more impactful your conversation will be once you've mastered the usage of these words? It will be more lively and full of life, just like magic. Does it seem like you should work on this?
Which of the numerous advantages of our service are you beginning to appreciate most, given the abundance of them?
What do you think is the most efficient approach for us to take our business partnership to the next level as you increase the variety of products you purchase from us and our collaboration grows beyond its current scope?
The second edition of YourSalesSuccess covers the persuasive power of the word "because," so I won't repeat myself.
Because of this, the word "cause" can serve a similar purpose in numerous contexts. "As" and "And" are also examples of "cause and effect statements," that they are derived from. Let me give you a few instances.
"Because you already don't believe it, just by making that statement makes you understand why." (They'll doubt it every time they make it.)
"The numerous ways in which our product can assist in your process will become apparent as you begin to absorb the information we have supplied."
"Now" and "Stop" are the last two words on our list, and they are actually very effective orders. Saying these words loudly and with a deeper tone will make them more effective. When you say "Stop," it's helpful to really stop talking. As shown below. (The bolded words should be emphasised.)
You might be thinking about how much work it will be to use our product instead. Please, for the sake of your bottom line, take a moment to think about the numerous ways in which our product might improve your production process.
We've gone back and forth on this agreement several times; maybe now is the time to figure out how to make it easy for both of us to close the transaction. Do you agree with me that that is reasonable now?
How exactly do you go about using such impactful language?
Composing sentences with these phrases is a great way to practice.
Practice this way.
Consider an upcoming sales call as a starting point.
The next step is to construct a list of potential remarks to make during that meeting.
(Consider going through the meeting mentally.)
Jot down the points you want to make.
Put the strong words into the new sentences.
In the list up there, you can see that the power words are all in one place. Simplify your sentence structure by replacing non-power terms with power words. Work on one group at a time.
(This could feel awkward at first, but remember how good it felt when you gained a new skill? The pain was totally worth it in the end.)
Rewrite the sentence instead of just adding the words.
Give each category a page of writing.
The next step is to rewrite the phrases so that you can utilize the power words wherever you like. Put a lot of stuff in them!
If you practice this exercise once a day for a month or do it every sales call, you will probably find that you speak the power words more naturally and effortlessly after a while.
You might have been curious about the future of this matter. These words might be really helpful. As you ponder this, you might find yourself genuinely looking forward to what the future brings. You'll start to grasp how these words can be seamlessly integrated into your sales language, enabling you to improve your results and overcome sales limitations you encountered before mastering the art of influencing customers' thoughts through language. Your enthusiasm for honing your power word skills will grow as you start to comprehend how quickly and effortlessly your sales outcomes will increase. I am now...
Have fun perfecting your skills.
Cheers to Your Sales Success!
Get in touch with me through my website's coaching page if you're keen on expanding your sales knowledge.
No way!
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